New Rules of the Old Game of LuxeWooing Gen-Z Millionaires

When Lord Alfred Tennyson said more than two centuries ago, “The old order changeth yielding place to new”, he may not have taken into account the extent and speed of change. The sluggish eras of entitled landed gentry, industrialists and ageing corporate heads past their prime, who were wined, dined and wooed as the target buyers and consumers of premium products, has given way to new tech superstars. The goal posts have shifted, the rules are all new and those who have a clue please raise your hand! The Luxury Chronicle continues its dialogue with the experts in the business of luxury to figure out the conundrum, bringing here the views of Dr Mahul Brahma for our esteemed readers.