The Quiet Luxe
The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers — Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.
Praise for the author and his book
AMITABH BACHCHAN
“Wishing Mahul all the success in all that he endeavours.”
RATAN N TATA
“I wish Mahul’s book all the success.”
Keshari Nath Tripathi, Hon. Governor of West Bengal (Former)
“Let more writings come through the pen of Mahul.”
Mamata Banerjee, Hon Chief Minister of West Bengal
“You and your writings always have all my blessings Mahul.”
Harish Bhat, Author, Brand Custodian of Tata Sons
“Congratulations and best wishes for your new book, Mahul!”
Kunal Basu, Author
“The romance of luxury has waited long for such a deft rendition of insight and eloquence.”
Sarnath Banerjee, Graphic Novelist, Author
“A quiet voice that will have a thundering impact. An essential read.”
Arnab Chakraborty, National Director, UN-Empretec Programme for India
“I love the way Mahul deconstructs the mystical world of luxury with his simple, direct, matter-of-fact lucid style of narration.”