Prof (Dr) Mahul Brahma is a luxury commentator, academician, UK Fellow, columnist and author. He has authored 10 books, including Bharat, A Luxe Story, The Quiet Luxury, The Mythic Value of Luxury and The Luxe Trilogy, comprising Decoding Luxe, Dark Luxe and Luxe Inferno. Bharat, A Luxe Story was launched by HE the Ambassador of Brazil. His book Aesthetic Leadership in Luxury was launched in the heritage city of Bath in the UK. He is the Dean of NSHM Media School and NSHM Design School and a Fellow of Bath Business School, Bath Spa University, UK. Prof. Brahma is a TEDx Speaker on The Mythic Value of Luxury. He was the brand custodian of a Tata group company and a former Chief Editor. He has held senior editorial positions in the India partner of New York Times and The Economic Times. He is also an actor and his first short film was screened at the Cannes Film Festival. Professor Brahma is an alumnus of IIM Calcutta, Cambridge Judge Business School, St Xavier’s College, Sri Satya Sai University, University of Calcutta and MICA. He has received Hon D.Litt from California Public University.