The Public Relations Society of India (PRSI) is the national association of public relations practitioners and communications specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management. It also maintains close links with the academic bodies for promotion of public relations as a subject of management studies.
PRSI came into being as an informal body in 1958 with iPRSI LOGOts headquarters in Mumbai. The genesis of the Society in Kolkata can be traced to 1965 when Sanat Lahiri, Shanker Mitra, R. P. Gupta, Prasanta Sanyal, J. M. Kaul and other pioneers of the profession formed a nucleus, known as the Public Relations Circle. However, this was formally merged with the national body in 1968 to strengthen the public relations movement on an all-India basis.
The National Council, the apex body of the PRSI, annually organizes All India Public Relations Conferences to highlight its contemporary relevance. It has a quarterly journal ‘Public Relations’ which seeks to promote the cause of public relations by bringing to its readers news and articles on public relations in India and abroad. The Society has 30 chapters spread all over the country. Members of the Society, numbering over 3000 are drawn from the private sector and public sector corporations as well as from the government, non-profit organizations and academic bodies.