Former journalist Mahul Brahma launched his book Decoding Luxe recently at Starmark. The book narrates the story of the origin of luxury in India. In the 1920s, 20 per cent of Rolls Royce's global sales were from India. In 1926, the Maharaja of Patiala commissioned Cartier, its largest till date, to remodel his crown jewels, which included the 234.69 carat De Beers diamond. The result was a breath-taking Patiala necklace weighing 962.25 carats with 2,930 diamonds. Not to mention that a certain Nizam had procured 50 Harley Davidsons for his postmen to deliver his messages.
The book has received praises from industry leaders like Mr Ratan Tata (Chairman Emeritus, Tata Sons), Mr D Shivakumar (Chairman, PepsiCo), Mr Sanjiv Goenka (Chairman, RP-SG), Mr Harshavardhan Neotia (Chairman, AmbujaNeotia), and Mr Hemant Kanoria (Chairman, SREI); authors like Dr Bibek Debroy (NITI Aayog), Mr Kunal Basu and Mr Sarnath Banerjee.
The book was launched by the panelist below:
- Jawhar Sircar, former CEO, Prasar Bharati
- Jonathan Ward, Principal Commercial Officer, US Consulate General Kolkata
- Vinaya Varma, CEO, mjunction
- Arnab Chakrabortty, India Director, United Nation’s Empretec Program
- Kounteya Sinha, photographer and journalist