From leadership, crisis, change, and challenges to playing a strategic role in driving organisational growth, stratcomms or strategic communication has become the key element in management across all industries. This book is a manual for every corporate leader, communications leader, brand custodian, PR professional, in understanding the various facets of strategic communication. It is a bible for CXOs to master the art of strategic communication and storytelling to effectively lead an organisation, people and handle media. The foreword is penned by Dr Bibek Debroy, Chairman of Economic Advisory Coucil to the Prime Minister. The book contains the elixir of Dr Brahma’s two decades’ experience as a senior editor and communicator.