Category Archives: Mahul in the news

Dr Mahul Brahma receives CSR Leader of the Year Award

Kolkata: Dr. Mahul Brahma, author of The Luxe Trilogy and Head of CSR and Corporate Communications for Tata Group company mjunction has won CSR Leader of the Year Award in CSR Summit and Awards 2019 held in New Delhi. He has been successfully leading a project, on behalf of mjunction, called Project Jyoti in collaboration…
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US-based Ivey Publishing to bring out mjunction case study

Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction, a joint venture of SAIL and Tata Steel. which reportedly runs the world’s largest eMarketplace for steel. The case study titled “mjunction:…
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Of Dark Luxe, PostIt and Mahul’s love for ghosts

After talking about the dazzle in Decoding Luxe, why did you choose to write about the dark side of luxury in Dark Luxe? Are there ghosts here? “Deep into that darkness peering, long I stood there wondering, fearing, Doubting, dreaming dreams no mortal ever dared to dream before.” Edgar Allen Poe’s “The Raven” best captures…
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Decoding Luxe author Mahul Brahma wins Brand Leadership Award: Indiabooms

Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017 given by CMO Asia. The award recognizes Brand Custodians and Brand Writers. Mahul’s work was recognised as a commentator and author on luxury brands and brand custodian of mjunction, India’s largest B2B e-commerce company. Mahul’s book Decoding Luxe, which has received praises from  Ratan…
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Review of Decoding Luxe: Hindustan Times

I have worked with a fashion writer who skipped meals in the early days of her career to save up money to buy her first Louis Vuitton bag. And she did it by the time she was 23 years old. Indeed, that is the pull of luxury. For those who have the money, wait for…
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Decoding Luxe – The New Mantra for Luxury Brands: Air Vistara Magazine

The origin of luxury dates back to mid-16th Century in the French word Luxe, which means dazzle. The award-winning communicator, columnist and luxury commentator, Mahul Brahma's new book will compel you to look beyond this veil of dazzle. Decoding Luxe gives you a holistic view of the country's love for branded luxury since ages...  …
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Mahul Brahma’s book Decoding Luxe: Air India Magazine Shubh Yatra

Luxury is a segment that has received much attention over the years, and this book looks at various aspects of what was a niche segment not so long ago. As a guide to strategic, behavioural, historical, psychological and other facets of luxury, it serves as a bible for all stakeholders of luxury, aiding the formulation…
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Former journalist Mahul Brahma launches his book: Bartman

Former journalist Mahul Brahma launched his book Decoding Luxe recently at Starmark. The book narrates the story of the origin of luxury in India. In the 1920s, 20 per cent of Rolls Royce's global sales were from India. In 1926, the Maharaja of Patiala commissioned Cartier, its largest till date, to remodel his crown jewels,…
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