Category Archives: Mahul in the news

Of Dark Luxe, PostIt and Mahul’s love for ghosts

After talking about the dazzle in Decoding Luxe, why did you choose to write about the dark side of luxury in Dark Luxe? Are there ghosts here? “Deep into that darkness peering, long I stood there wondering, fearing, Doubting, dreaming dreams no mortal ever dared to dream before.” Edgar Allen Poe’s “The Raven” best captures…
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Decoding Luxe author Mahul Brahma wins Brand Leadership Award: Indiabooms

Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017 given by CMO Asia. The award recognizes Brand Custodians and Brand Writers. Mahul’s work was recognised as a commentator and author on luxury brands and brand custodian of mjunction, India’s largest B2B e-commerce company. Mahul’s book Decoding Luxe, which has received praises from  Ratan…
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Review of Decoding Luxe: Hindustan Times

I have worked with a fashion writer who skipped meals in the early days of her career to save up money to buy her first Louis Vuitton bag. And she did it by the time she was 23 years old. Indeed, that is the pull of luxury. For those who have the money, wait for…
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Decoding Luxe – The New Mantra for Luxury Brands: Air Vistara Magazine

The origin of luxury dates back to mid-16th Century in the French word Luxe, which means dazzle. The award-winning communicator, columnist and luxury commentator, Mahul Brahma's new book will compel you to look beyond this veil of dazzle. Decoding Luxe gives you a holistic view of the country's love for branded luxury since ages...  …
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Mahul Brahma’s book Decoding Luxe: Air India Magazine Shubh Yatra

Luxury is a segment that has received much attention over the years, and this book looks at various aspects of what was a niche segment not so long ago. As a guide to strategic, behavioural, historical, psychological and other facets of luxury, it serves as a bible for all stakeholders of luxury, aiding the formulation…
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Former journalist Mahul Brahma launches his book: Bartman

Former journalist Mahul Brahma launched his book Decoding Luxe recently at Starmark. The book narrates the story of the origin of luxury in India. In the 1920s, 20 per cent of Rolls Royce's global sales were from India. In 1926, the Maharaja of Patiala commissioned Cartier, its largest till date, to remodel his crown jewels,…
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Interview with author Mahul Brahma: Golftrade

Golftrade catches up with author Mahul just after the launch of his book Decoding Luxe. He speaks on the book, his other pursuits, and new-love, golf. Mahul is an author, a luxury commentator, an actor, a former Senior Editor and head of corporate communications and branding in a Tata Group company mjunction. He has won…
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Why luxury is a great escape: DB Post

Escapement has always been a very dominant, yet the hidden reason behind the love for luxury. The only difference is that brand custodians never looked at this avenue with a magnifying glass. This escapade, if properly harnessed is the next billion-dollar-churner for all luxury brands across the globe.      
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