Category Archives: Columns on luxury for ET

A Quest for luxury

What is luxury? It might seem like a very obvious question, even bordering on the daft-side. But, just take a moment and think. What does luxury mean to you? Expensive? Exorbitant? Luxury comes from the word luxe, which means dazzle. So, technically, anything that dazzles is luxury. The premium that a luxury product demands is…
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