Category Archives: Authored news articles

Building Brand You: The Hindu

You are not limited by your profession in India Inc. It is up to you to establish your existence. Corporate India needs leaders and the onus is on you to establish yourself as one. Otherwise, be happy to join the pack of followers. Brand persona is not just your job. It is you as a…
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Brand Building Mantra – Keep Your Promises: Reputation Today

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the brand custodian’s wand. Such palaces in the air were bound to vanish soon when the unforgiving light of reality fell on them. There are many brands which based their existence…
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How to Communicate Crisis

I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in United Airlines’ custody. He arrived at his destination to discover that his $3,500 Taylor guitar was severely damaged. After harassment from the United Airlines, he wrote the song “United Breaks…
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Durga Puja Inc

Two gentlemen and a lady, all in their late 30s, dressed impeccably in corporate attire were waiting at the Board Room in a Sector V IT company. This was the marketing team of ABC Inc. Three gentlemen, not very conversant with power dressing, knock the glass door and enter in jeans and tees. Raja Dutta…
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Profile in The Economic Times Retail

Mahul Brahma is a former senior journalist and luxury editor with a prominent newspaper and previously headed brand and corporate communications for Ambuja Noetia Group. Currently, he is the Head of Corporate Communications and Branding at Tata Steel and SAIL venture, mjunction.         
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Online presence helps build valuations and get VC funding easily

Madhav Oza entered the travel business well before the onslaught of internet, lived through the dotcom transformation of the sector and continues to enjoy a significant market share today. But he has been unable to attract venture capital investment for his company Bluestar, while wannabe travel portals, with nothing more than a website, have successfully…
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What’s the right time to become your own boss

Printed on The Economic Times, Op-Ed page. Bijaei Jayaraj is happy serving his three-month notice period at MasterCard Worldwide as assistant vice-president and accounts head. Having resigned in January, he doesn't have another job in hand and interestingly, isn't looking for one either. After all, he is going to start up on his own. He…
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Why the farmer will never get rich

Printed on The Economic Times, Op-Ed page. Imagine there's no countries. Unwittingly, John Lennon captured the essence of globalisation in this song. It's an engine to integrate markets so a farmer in a remote district of Maharashtra is almost as well off as his counterpart in US. However, the key word is imagine. Why? You'll…
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Green avenue: Business sense meets clean energy

Printed on The Economic Times, Op-Ed page. Visitors these days to St Paul's school in Hyderabad or Basaveswara College in Bangalore, or any of the growing number of educational institutions across southern India, notice bright rows of solar-powered lamps that have switched off hundreds of energy-guzzling tube lights that the campuses previously employed. Helping them…
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