Category Archives: Authored news articles

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as well as their claims of religious authority of the king to lead the people. A few examples of early propaganda are a clay tablet found in ancient Iraq promoting more…

Leadership communication broadly has two worlds – one inner and the other outer. So one is for the people and the other is for the world. So for the inner world, a strategic leadership communication needs to inspire with a shared vision, it needs to create a sense of belonging, a sense of team spirit,…

Raj realised everything was lost and his dream was shattered all over the floor. He could hardly summon enough strength to pick up the broken pieces that lay orphaned on the marble. Mr Murthy has finally managed to accomplish something that all his parents, teachers, well wishers and even friends could not over all these…

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements should not appear to make “false promises” by never coming into play. It derives the name from Anton Pavlovich Chekhov, a famous Russian playwright and short-story writer. As an author…

You are not limited by your profession in India Inc. It is up to you to establish your existence. Corporate India needs leaders and the onus is on you to establish yourself as one. Otherwise, be happy to join the pack of followers. Brand persona is not just your job. It is you as a…

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the brand custodian’s wand. Such palaces in the air were bound to vanish soon when the unforgiving light of reality fell on them. There are many brands which based their existence…

I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in United Airlines’ custody. He arrived at his destination to discover that his $3,500 Taylor guitar was severely damaged. After harassment from the United Airlines, he wrote the song “United Breaks…

Two gentlemen and a lady, all in their late 30s, dressed impeccably in corporate attire were waiting at the Board Room in a Sector V IT company. This was the marketing team of ABC Inc. Three gentlemen, not very conversant with power dressing, knock the glass door and enter in jeans and tees. Raja Dutta…