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State of Health

It is easy to label president Barack Obama’s exhortations to Americans not to travel to Mexico or India for cheap healthcare as protectionist. It presupposes that all is well with our healthcare. Far from it. We are still heavily dependent on imported technology, equipment and medicines. Obama cannot be faulted for trying to assure Americans…
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Return to Simplicity

When development economist Jean Drèze conceptualised and drafted the first version of the National Rural Employment Guarantee Act, little did he realise that it would boomerang and impact the growth of a crucial sector like construction, which claims to be one of the highest employers of unskilled labour. When the scheme promises migrant labour from…
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Off the Mark

It is time for the government to consider getting out of forecasting and leaving it to the pros. Forecasting forms an integral part of decision making in any organisation, especially if it has a client base of 1.2 billion. The Indian government has not covered itself with glory in getting the forecasts wrong on a…
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We, the people

Being a journalist is tough. It’s fun, only when you are in a position to make life tough for others. Till that time, it’s a dog’s life, or may be horse’s. Actually, a little worse. Let me elaborate. Every year, on Christmas, in Kolkata, the mounted police, a legacy of the British Raj, performs stunts…
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PR Transforms Crisis Into An Opportunity

Q: How has been your journey so far? It has been a very interesting journey so far. I have done my Masters in Economics from University of Calcutta.I have been a senior journalist for a long time and have held senior editorial posts in The ECONOMIC TIMES,CNBC18 and FINANCIAL CHRONICLE.Then I started my Corporate communicator…
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Interview with the Public Relations Society of India (PRSI)

Interview with Mr. Mahul Brahma, Corporate communications and Branding Head, mjunction. Some of the excerpts of the interview: 1. How do you manage the heterogeneous consumers? For a PR professional, the customer is media. For a branding professional, the customer is the internal business heads and the Chairman/MD/CEO. For a corporate communicator, the customer consists…
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Published Quote in DNA

Call for Make in India satellites to submarines, pharma to biotech has just created demand for key chains and shirt pins! The Make in India campaign is set to turn self-fulfilling in its objective as the government plans to procure thousands of metal key chains, shirt pins and plastic logos in a bid to popularise…
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Published Quote in Indiantelevision

KOLKATA: While Broadcast Audience Research Council (BARC) seems all set to formally launch its much-awaited television audience measurement system in phase wise manner starting April, broadcasters and media agencies have begun to pull out from TAM India. If industry sources are to be believed, broadcasters like Star, Zee, Discovery, Star Sports, India TV and NDTV…
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iWonder

Ego is just a reflected centre, not the real centre, Osho says. When a child is born, he is simply aware of the mother and what she thinks about him. If she smiles and says, “You are so beautiful” and kisses him, the child feels good about himself and ego is born. It is not…
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Published Quote in The Telegraph

Most parts of the city and its suburbs went without power for hours on Thursday morning because of a snag in CESC’s Majerhat substation. The power cut continued up to four hours in some areas. Between 8.50am and 9am, hospitals, waterworks and Writers’ Buildings did not have electricity supply. “Around 8.15am, a 132KV outdoor switchyard…
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