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The Great Indian luxury consumer decoded

It is not easy to classify the Great Indian luxury consumers. Though several attempts have been made over the years, somewhere we Indian have been able to confuse these classifiers. A classic example was when I saw a gentleman driving a Mercedes E- Class towards the CNG counter of the petrol pump. Although we need…
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The mechanics of luxury retailing

Over two decades ago, when my grandfather passed away, I had my first tryst with luxury. I inherited his closest possession, an Omega manual-wind mechanical wristwatch. I was in standard II and knew not the world of difference between the Omega and the Mickey Mouse Casio quartz I had worn till then. To my horror…
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A Quest for luxury

What is luxury? It might seem like a very obvious question, even bordering on the daft-side. But, just take a moment and think. What does luxury mean to you? Expensive? Exorbitant? Luxury comes from the word luxe, which means dazzle. So, technically, anything that dazzles is luxury. The premium that a luxury product demands is…
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Pilgrim’s Progress – Story on Tourbillons

Twenty years ago when my grandfather died I inherited his closest possession, an Omega manual-wind mechanical wristwatch. I was in standard III and knew not the world of difference between the Omega and the Mickey Mouse Casio quartz I had worn till then. To my horror the next day, the Omega died. I panicked, thinking…
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Legal Eagles Find Luxury Pens Hard To Put Down

High-profile lawyers in Delhi, which is the seat of the apex court and the high court, have a penchant for luxury writing instruments. Financial Chronicle finds out that these legal eagles with means constitute around 60 per cent of the clientele of luxury pen retailers in the city. Some of these avid collectors, such as…
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India vrooms into F1

Greater Noida circuit all set to burn rubber Blinking not allowed! That’s the unwritten code at the Buddh International Circuit, the 5.14 km long F1 track. Because you might just miss the over 250 kmph racing demon by the time you open your eyes. What you can’t miss from the Grand Stand is the ear…
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Luxury decoded

Small & medium business owners with revenues above Rs 50 cr constitute 50% of buyers So you think it’s the ultra-rich and the neo-moguls who splurge on the luxuries of life? Think again. The luxury market in India, which stood at $5.74 billion in 2010, is primarily driven by small & medium business owners and…
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Forever young: Dev Anand

Dev Anand never stopped, never looked back Main Zindagi Ka Saath Nibhata Chala Gaya Har Fiqr Ko Dhuyein Mein Udata Chala Gaya Yes, Sahir Ludhianvi’s wo­rds best describe the life of the ‘forever young’ matinee idol, Dev Anand or Dev Saab, as he was popularly known. He never cared for the consequences, he just lived…
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Husain and I

It was around midnight outside Bangalore airport when I spotted a lanky figure in demins and a blue shirt, holding something that looked like a stick from a distance. A closer look revealed it was a five-and-a-half-feet long paintbrush. I quickly checked his feet to reassure myself. Yes, MF Husain. I went up to him…
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Soft Power

In a nation where hundreds of farmers commit suicide in Vidharbha for their inability to watch their family starve to death, how much power can fasting have? It seems a lot. It is ironic how powerful the tool of fasting is in a nation like ours where poverty still looms large. Anna Hazare has shown…
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