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PR Transforms Crisis Into An Opportunity

Q: How has been your journey so far? It has been a very interesting journey so far. I have done my Masters in Economics from University of Calcutta.I have been a senior journalist for a long time and have held senior editorial posts in The ECONOMIC TIMES,CNBC18 and FINANCIAL CHRONICLE.Then I started my Corporate communicator…
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Interview with the Public Relations Society of India (PRSI)

Interview with Mr. Mahul Brahma, Corporate communications and Branding Head, mjunction. Some of the excerpts of the interview: 1. How do you manage the heterogeneous consumers? For a PR professional, the customer is media. For a branding professional, the customer is the internal business heads and the Chairman/MD/CEO. For a corporate communicator, the customer consists…
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Published Quote in DNA

Call for Make in India satellites to submarines, pharma to biotech has just created demand for key chains and shirt pins! The Make in India campaign is set to turn self-fulfilling in its objective as the government plans to procure thousands of metal key chains, shirt pins and plastic logos in a bid to popularise…
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Published Quote in Indiantelevision

KOLKATA: While Broadcast Audience Research Council (BARC) seems all set to formally launch its much-awaited television audience measurement system in phase wise manner starting April, broadcasters and media agencies have begun to pull out from TAM India. If industry sources are to be believed, broadcasters like Star, Zee, Discovery, Star Sports, India TV and NDTV…
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iWonder

Ego is just a reflected centre, not the real centre, Osho says. When a child is born, he is simply aware of the mother and what she thinks about him. If she smiles and says, “You are so beautiful” and kisses him, the child feels good about himself and ego is born. It is not…
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Published Quote in The Telegraph

Most parts of the city and its suburbs went without power for hours on Thursday morning because of a snag in CESC’s Majerhat substation. The power cut continued up to four hours in some areas. Between 8.50am and 9am, hospitals, waterworks and Writers’ Buildings did not have electricity supply. “Around 8.15am, a 132KV outdoor switchyard…
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Published Quote in The Telegraph

Glitches trigger power cuts Simultaneous glitches at two CESC generating stations caused power cuts in large parts of central and north Calcutta on Monday afternoon, raising doubts over the utility’s ability to meet much higher demand during summer. A 120MW unit at Titagarh and two 62.5MW units at the Southern station tripped at 3pm, when…
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Member, Public Relations Society of India

The Public Relations Society of India (PRSI) is the national association of public relations practitioners and communications specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management. It…
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St Xavier’s College website

The Entrepreneurship Development Cell is now working in a bigger platform involving the students of Arts, Science, Commerce and BBA Departments. The different activities in 2014 include: Entrepreneurship Awareness Camp-I was held on 09.08.2014 where the students had the opportunity to interact with Mr. Gooptu, Chairman of Rotary Committee District 3291. Presentation of business plans…
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