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Strategic Communication – A key growth driver for organisations

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as well as their claims of religious authority of the king to lead the people. A few examples of early propaganda are a clay tablet found in ancient Iraq promoting more…
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Humility, a key for strategic leadership communication

Leadership communication broadly has two worlds – one inner and the other outer. So one is for the people and the other is for the world. So for the inner world, a strategic leadership communication needs to inspire with a shared vision, it needs to create a sense of belonging, a sense of team spirit,…
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The Art of Corporate Storytelling

Raj realised everything was lost and his dream was shattered all over the floor. He could hardly summon enough strength to pick up the broken pieces that lay orphaned on the marble. Mr Murthy has finally managed to accomplish something that all his parents, teachers, well wishers and even friends could not over all these…
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Shooting Chekhov’s Gun in corporate storytelling

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements should not appear to make “false promises” by never coming into play. It derives the name from Anton Pavlovich Chekhov, a famous Russian playwright and short-story writer. As an author…
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Dr Mahul Brahma receives CSR Leader of the Year Award

Kolkata: Dr. Mahul Brahma, author of The Luxe Trilogy and Head of CSR and Corporate Communications for Tata Group company mjunction has won CSR Leader of the Year Award in CSR Summit and Awards 2019 held in New Delhi. He has been successfully leading a project, on behalf of mjunction, called Project Jyoti in collaboration…
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US-based Ivey Publishing to bring out mjunction case study

Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction, a joint venture of SAIL and Tata Steel. which reportedly runs the world’s largest eMarketplace for steel. The case study titled “mjunction:…
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Of Dark Luxe, PostIt and Mahul’s love for ghosts

After talking about the dazzle in Decoding Luxe, why did you choose to write about the dark side of luxury in Dark Luxe? Are there ghosts here? “Deep into that darkness peering, long I stood there wondering, fearing, Doubting, dreaming dreams no mortal ever dared to dream before.” Edgar Allen Poe’s “The Raven” best captures…
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Building Brand You: The Hindu

You are not limited by your profession in India Inc. It is up to you to establish your existence. Corporate India needs leaders and the onus is on you to establish yourself as one. Otherwise, be happy to join the pack of followers. Brand persona is not just your job. It is you as a…
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Brand Building Mantra – Keep Your Promises: Reputation Today

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the brand custodian’s wand. Such palaces in the air were bound to vanish soon when the unforgiving light of reality fell on them. There are many brands which based their existence…
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