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Dr. Mahul Brahma wins Crisis Communications Leader Award

New Delhi: Prof (Dr) Mahul Brahma, a Crisis Communications commentator, gets national-level recognition at International Brilliance Award (IBA) 2021 for contribution in this domain through his work as well as writings, which include his columns and latest book ‘How to Communicate Strategically in Corporate World’. In his book he has decoded the current Covid crisis…
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Strategic Communication – A key growth driver for organisations

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as well as their claims of religious authority of the king to lead the people. A few examples of early propaganda are a clay tablet found in ancient Iraq promoting more…
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Humility, a key for strategic leadership communication

Leadership communication broadly has two worlds – one inner and the other outer. So one is for the people and the other is for the world. So for the inner world, a strategic leadership communication needs to inspire with a shared vision, it needs to create a sense of belonging, a sense of team spirit,…
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The Art of Corporate Storytelling

Raj realised everything was lost and his dream was shattered all over the floor. He could hardly summon enough strength to pick up the broken pieces that lay orphaned on the marble. Mr Murthy has finally managed to accomplish something that all his parents, teachers, well wishers and even friends could not over all these…
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Shooting Chekhov’s Gun in corporate storytelling

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements should not appear to make “false promises” by never coming into play. It derives the name from Anton Pavlovich Chekhov, a famous Russian playwright and short-story writer. As an author…
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Dr Mahul Brahma receives CSR Leader of the Year Award

Kolkata: Dr. Mahul Brahma, author of The Luxe Trilogy and Head of CSR and Corporate Communications for Tata Group company mjunction has won CSR Leader of the Year Award in CSR Summit and Awards 2019 held in New Delhi. He has been successfully leading a project, on behalf of mjunction, called Project Jyoti in collaboration…
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US-based Ivey Publishing to bring out mjunction case study

Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction, a joint venture of SAIL and Tata Steel. which reportedly runs the world’s largest eMarketplace for steel. The case study titled “mjunction:…
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Of Dark Luxe, PostIt and Mahul’s love for ghosts

After talking about the dazzle in Decoding Luxe, why did you choose to write about the dark side of luxury in Dark Luxe? Are there ghosts here? “Deep into that darkness peering, long I stood there wondering, fearing, Doubting, dreaming dreams no mortal ever dared to dream before.” Edgar Allen Poe’s “The Raven” best captures…
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