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Dr Mahul Brahma receives CSR Leader of the Year Award

Kolkata: Dr. Mahul Brahma, author of The Luxe Trilogy and Head of CSR and Corporate Communications for Tata Group company mjunction has won CSR Leader of the Year Award in CSR Summit and Awards 2019 held in New Delhi. He has been successfully leading a project, on behalf of mjunction, called Project Jyoti in collaboration…
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US-based Ivey Publishing to bring out mjunction case study

Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction, a joint venture of SAIL and Tata Steel. which reportedly runs the world’s largest eMarketplace for steel. The case study titled “mjunction:…
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Of Dark Luxe, PostIt and Mahul’s love for ghosts

After talking about the dazzle in Decoding Luxe, why did you choose to write about the dark side of luxury in Dark Luxe? Are there ghosts here? “Deep into that darkness peering, long I stood there wondering, fearing, Doubting, dreaming dreams no mortal ever dared to dream before.” Edgar Allen Poe’s “The Raven” best captures…
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Building Brand You: The Hindu

You are not limited by your profession in India Inc. It is up to you to establish your existence. Corporate India needs leaders and the onus is on you to establish yourself as one. Otherwise, be happy to join the pack of followers. Brand persona is not just your job. It is you as a…
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Brand Building Mantra – Keep Your Promises: Reputation Today

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the brand custodian’s wand. Such palaces in the air were bound to vanish soon when the unforgiving light of reality fell on them. There are many brands which based their existence…
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Decoding Luxe author Mahul Brahma wins Brand Leadership Award: Indiabooms

Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017 given by CMO Asia. The award recognizes Brand Custodians and Brand Writers. Mahul’s work was recognised as a commentator and author on luxury brands and brand custodian of mjunction, India’s largest B2B e-commerce company. Mahul’s book Decoding Luxe, which has received praises from  Ratan…
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How to Communicate Crisis

I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in United Airlines’ custody. He arrived at his destination to discover that his $3,500 Taylor guitar was severely damaged. After harassment from the United Airlines, he wrote the song “United Breaks…
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Durga Puja Inc

Two gentlemen and a lady, all in their late 30s, dressed impeccably in corporate attire were waiting at the Board Room in a Sector V IT company. This was the marketing team of ABC Inc. Three gentlemen, not very conversant with power dressing, knock the glass door and enter in jeans and tees. Raja Dutta…
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Decoding Luxe of Billion-Dollar Diwali Season

Diwali, a festival of lights, a festival of Lakshmi and also a festival of luxe. This is also, in some cases, a celebration of vanity and ego. Small wonder, the fireworks industry in India boasts of over Rs 6,000-crore worth of annual turnover. Luxury business runs on vanity and ego, and thus, Diwali is a…
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