Monthly Archives: August 2020

Strategic Communication – A key growth driver for organisations

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as well as their claims of religious authority of the king to lead the people. A few examples of early propaganda are a clay tablet found in ancient Iraq promoting more…
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Humility, a key for strategic leadership communication

Leadership communication broadly has two worlds – one inner and the other outer. So one is for the people and the other is for the world. So for the inner world, a strategic leadership communication needs to inspire with a shared vision, it needs to create a sense of belonging, a sense of team spirit,…
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The Art of Corporate Storytelling

Raj realised everything was lost and his dream was shattered all over the floor. He could hardly summon enough strength to pick up the broken pieces that lay orphaned on the marble. Mr Murthy has finally managed to accomplish something that all his parents, teachers, well wishers and even friends could not over all these…
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Shooting Chekhov’s Gun in corporate storytelling

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements should not appear to make “false promises” by never coming into play. It derives the name from Anton Pavlovich Chekhov, a famous Russian playwright and short-story writer. As an author…
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