Monthly Archives: April 2018

Of Dark Luxe, PostIt and Mahul’s love for ghosts

After talking about the dazzle in Decoding Luxe, why did you choose to write about the dark side of luxury in Dark Luxe? Are there ghosts here? “Deep into that darkness peering, long I stood there wondering, fearing, Doubting, dreaming dreams no mortal ever dared to dream before.” Edgar Allen Poe’s “The Raven” best captures…
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Building Brand You: The Hindu

You are not limited by your profession in India Inc. It is up to you to establish your existence. Corporate India needs leaders and the onus is on you to establish yourself as one. Otherwise, be happy to join the pack of followers. Brand persona is not just your job. It is you as a…
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Brand Building Mantra – Keep Your Promises: Reputation Today

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the brand custodian’s wand. Such palaces in the air were bound to vanish soon when the unforgiving light of reality fell on them. There are many brands which based their existence…
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