Monthly Archives: July 2017

Interview with author Mahul Brahma: Golftrade

Golftrade catches up with author Mahul just after the launch of his book Decoding Luxe. He speaks on the book, his other pursuits, and new-love, golf. Mahul is an author, a luxury commentator, an actor, a former Senior Editor and head of corporate communications and branding in a Tata Group company mjunction. He has won…
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Why luxury is a great escape: DB Post

Escapement has always been a very dominant, yet the hidden reason behind the love for luxury. The only difference is that brand custodians never looked at this avenue with a magnifying glass. This escapade, if properly harnessed is the next billion-dollar-churner for all luxury brands across the globe.      
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Luxury is an ego trip: CEO Magazine

CEO Magazine catches up with author and luxury commentator Mahul Brahma on his book Decoding Luxe. Not humility but ego creates brands, makes them reach the stars, according to Decoding Luxe, a first-of-its-kind book on luxury brands. This razzle-dazzle industry thrives on ego. CEO Magazine catches up with author and luxury commentator Mahul Brahma on…
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World shifting focus to luxury consumer in India: Indiablooms

As the realms of luxury and affordability fuse with common people, Mahul's book takes a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and also a philosophical look at what constitutes luxe or dazzle. The book is meant for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping…
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Cartier, Rolls Royce, Louis Vuitton: The Indian Connection

For us Indians, the word luxury usually conjures up images of plush velveteen lifestyles that our Maharajas lived once upon a time, decked in sparkling jewels and riding magnificent motor cars. These luxurious items were objects symbolic of power, identity and royal status. For us Indians, the word luxury usually conjures up images of plush…
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