Monthly Archives: April 2016

Of Decoding Luxe, Cannes, Communications & Mahul Brahma: The CEO Magazine

Mahul Brahma is a columnist and commentator with The Economic Times on luxury. He is a former Senior Editor with leading publications like The Economic Times and India partner of New York Times, Financial Chronicle. He is currently Head of corporate communications and branding for a Tata Steel and SAIL JV, mjunction. Now,Mahul is gearing…
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Profile in The Economic Times Retail

Mahul Brahma is a former senior journalist and luxury editor with a prominent newspaper and previously headed brand and corporate communications for Ambuja Noetia Group. Currently, he is the Head of Corporate Communications and Branding at Tata Steel and SAIL venture, mjunction.         
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Online presence helps build valuations and get VC funding easily

Madhav Oza entered the travel business well before the onslaught of internet, lived through the dotcom transformation of the sector and continues to enjoy a significant market share today. But he has been unable to attract venture capital investment for his company Bluestar, while wannabe travel portals, with nothing more than a website, have successfully…
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Reputation management of luxury brands

With the birth of a brand, its reputation is born. Just like the brand itself, the reputation needs to be nurtured and, more importantly, protected. Reputation can’t be built on what you are promising to deliver or achieve, it is only dependent on the promises that you keep, on whether you walk the talk. It…
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What’s the right time to become your own boss

Printed on The Economic Times, Op-Ed page. Bijaei Jayaraj is happy serving his three-month notice period at MasterCard Worldwide as assistant vice-president and accounts head. Having resigned in January, he doesn't have another job in hand and interestingly, isn't looking for one either. After all, he is going to start up on his own. He…
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Why the farmer will never get rich

Printed on The Economic Times, Op-Ed page. Imagine there's no countries. Unwittingly, John Lennon captured the essence of globalisation in this song. It's an engine to integrate markets so a farmer in a remote district of Maharashtra is almost as well off as his counterpart in US. However, the key word is imagine. Why? You'll…
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Green avenue: Business sense meets clean energy

Printed on The Economic Times, Op-Ed page. Visitors these days to St Paul's school in Hyderabad or Basaveswara College in Bangalore, or any of the growing number of educational institutions across southern India, notice bright rows of solar-powered lamps that have switched off hundreds of energy-guzzling tube lights that the campuses previously employed. Helping them…
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