Small & medium business owners with revenues above Rs 50 cr constitute 50% of buyers So you think it’s the ultra-rich and the neo-moguls who splurge on the luxuries of life? Think again. The luxury market in India, which stood at $5.74 billion in 2010, is primarily driven by small & medium business owners and…
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Forever young: Dev Anand
Dev Anand never stopped, never looked back Main Zindagi Ka Saath Nibhata Chala Gaya Har Fiqr Ko Dhuyein Mein Udata Chala Gaya Yes, Sahir Ludhianvi’s words best describe the life of the ‘forever young’ matinee idol, Dev Anand or Dev Saab, as he was popularly known. He never cared for the consequences, he just lived…
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Husain and I
It was around midnight outside Bangalore airport when I spotted a lanky figure in demins and a blue shirt, holding something that looked like a stick from a distance. A closer look revealed it was a five-and-a-half-feet long paintbrush. I quickly checked his feet to reassure myself. Yes, MF Husain. I went up to him…
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Soft Power
In a nation where hundreds of farmers commit suicide in Vidharbha for their inability to watch their family starve to death, how much power can fasting have? It seems a lot. It is ironic how powerful the tool of fasting is in a nation like ours where poverty still looms large. Anna Hazare has shown…
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State of Health
It is easy to label president Barack Obama’s exhortations to Americans not to travel to Mexico or India for cheap healthcare as protectionist. It presupposes that all is well with our healthcare. Far from it. We are still heavily dependent on imported technology, equipment and medicines. Obama cannot be faulted for trying to assure Americans…
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Return to Simplicity
When development economist Jean Drèze conceptualised and drafted the first version of the National Rural Employment Guarantee Act, little did he realise that it would boomerang and impact the growth of a crucial sector like construction, which claims to be one of the highest employers of unskilled labour. When the scheme promises migrant labour from…
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Off the Mark
It is time for the government to consider getting out of forecasting and leaving it to the pros. Forecasting forms an integral part of decision making in any organisation, especially if it has a client base of 1.2 billion. The Indian government has not covered itself with glory in getting the forecasts wrong on a…
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We, the people
Being a journalist is tough. It’s fun, only when you are in a position to make life tough for others. Till that time, it’s a dog’s life, or may be horse’s. Actually, a little worse. Let me elaborate. Every year, on Christmas, in Kolkata, the mounted police, a legacy of the British Raj, performs stunts…
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PR Transforms Crisis Into An Opportunity
Q: How has been your journey so far? It has been a very interesting journey so far. I have done my Masters in Economics from University of Calcutta.I have been a senior journalist for a long time and have held senior editorial posts in The ECONOMIC TIMES,CNBC18 and FINANCIAL CHRONICLE.Then I started my Corporate communicator…
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Interview with the Public Relations Society of India (PRSI)
Interview with Mr. Mahul Brahma, Corporate communications and Branding Head, mjunction. Some of the excerpts of the interview: 1. How do you manage the heterogeneous consumers? For a PR professional, the customer is media. For a branding professional, the customer is the internal business heads and the Chairman/MD/CEO. For a corporate communicator, the customer consists…
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